Social Media Can Boost Your Reputation Among Customers

Knoebel Digital tells us:

Does your company's Facebook page have a lot friends?

I know a fellow who proudly claims to have over 3,000 Facebook friends. He asks me why I won't friend him. I see him every couple of weeks. Let's face it, I tell him, if you see me this often and don't know what's going on in my life, how are you ever going to keep up with me when I'm friend number 3,001?

A lot of people see social media marketing like my acquaintance with the 3,000 friends: That there's value in volume. Is it true? Not by a long shot.

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